Gisele Bundchen’s PR Slip Up

The point of this blog is for me to talk about sports, fashion and the combination of both and after the super bowl this year the perfect storm for both of these topics collided. On Sunday Feb. 5 the New England Patriots played the New York Giants in a rematch of the 2008 game. Most women around the world know of Tom Brady, not for his ability on the football field, but for his dashing good looks. He is also known for marrying one of the most beautiful women in the world, Gisele Bundchen. This couple brings the sports and fashion world together because they are both at the top of their industry. Bundchen is one of the highest paid models in the world and Brady is on of the best quarterbacks in the NFL today.

The public relations nightmare hit this power couple after the game when Bundchen was being filmed walking out of the stadium and her infamous quote was said, “I can’t believe they dropped the ball so many times. My husband cannot f—king control the ball and catch the ball at the same time.” This story was on Ragan’s PR Daily blog as number eight on the worst media disaster of February. The issue that people had with Bundchen comment was the blame she had put on the other people for the loss, when football is a team sport. Although she is entitled to her own opinion, but the time and place that she decided to say this was inappropriate. I can’t imagine what its like to have cameras following you and yelling questions at you, but it’s important to keep calm and not give the paparazzi the reaction they want.


March 11, 2012. Uncategorized.

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