Cam Newton joins the Gatorade Family

If you say the name Cam Newton on the University of Oregon campus, you will not be well received. Everyone has the same flash back to the 2011 BCS championship game where the Ducks lost. There is still a bitter taste in the mouths of the students here on campus because of the heart breaking loss. In Eugene the focus has been on the controversy surrounding Newton and his family during his final college season and not his talent on the football field. He won the Heisman Trophy, a national championship for the Auburn Tigers, and was the first overall pick by the Panthers in the 2011 NFL Draft.

Gatorade has decided to focus on his outstanding rookie performance with the North Carolina Panthers. On Feb. 1 Gatorade announced a multi-year partnership with Cam Newton. Sports Business Digest reported, “Working with Gatorade fulfills a childhood dream of mine,” said Newton. “I have used Gatorade since I started playing football and Gatorade products have been an important part of my training and competition regimen for as long as I can remember. As I look to improve my game, what I put in my body is extremely important. Gatorade provides me the opportunity to work with the world’s leading scientists who can help me gain a competitive edge and play at my best.”

Although, in the small town of Eugene, OR. Gatorade sales won’t increase due to the addition of Cam Newton, he has been well received everywhere else in the country. He is considered a hero in Alabama and well-respected football player in the south. Gatorade is very selective in who they pick to represent its company and are known for have the most elite players endorse its brand. Newton is joining Payton and Eli Manning, who are the only other NFL endorsers. This shows how much faith Gatorade has in Newton because both other individuals embodying its brand are super bowl winners.

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March 6, 2012. Uncategorized.

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