3 Reasons Companies Should Be Like TOMS
By now, almost everyone has heard about the TOMS. In 2006, Blake Mycoskie was traveling in Argentina when he realized the amount of children who don’t own a pair of shoes. He decided to create TOMS Shoes based on the idea that for every pair of shoes that is purchased a pair of shoes is given to a child in need. Most companies would do a Public Relations campaign like this after it was an established corporation that made a lot of money. TOMS was built backwards, and showed the world that giving back is possible starting from day one.
- Mycoskie, the founder of TOMS, didn’t decided to give back to improve its social responsibility or to “look good” to the public. TOMS core values were set day one, which is “giving is what fuels us. Giving is our future.” TOMS is a company that counter acts brands that sustain poor child labor laws by creating positive lifestyle for children in poverty. I think that this company is revolutionary because of the idea that giving is part of its success not because of it.
- Not just any store can sell TOMS products. Nordstrom, PacSun and other boutiques have to go through a screening process in order to have the opportunity to sell its creations. I think that this is an essential principal that TOMS stays true to because it shows that it is not just about the money. Most start up companies are willing to do anything to get its product in a store, but TOMS has standards.
- TOMS also believes in expanding its business. This past summer sunglasses were added to the brand with the promise to save and restore eyesight. After Mycoskie was constantly ask, “What’s next?” he decided that sight was the next issue to cackle. Now every time sunglasses are purchased someone in Nepal is getting their sight back.
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