Tweeting From the Runway
Most women who love clothes won’t ever have the opportunity to sit front row at a Marc Jacobs show during fashion week. New York, LA and Milan fashion weeks are extreme exclusive and almost impossible to see live, even for those who are high up in the industry. Last year Burberry wanted to changed this, and they did by tweeting pictures during the show and Lauren Indvik just released an article announcing this will happen again this year. This allows customers to feel like they are actually there watching the collection in person.
I think that this idea is genius public relations move because Burberry is the only company doing something like this and it allows its audience to see the collection before going into stores. Most people only see pictures from runways in magazines weeks after the show took place. By allowing its audience to see the show through a live stream on its website Burberry is reaching millions of more people, and not just those sitting under the white tent.
Some fashion experts might say that exclusiveness of the shows is what makes them so interesting, but I disagree. For designers like Marc Jacobs, Burberry and Michael Kors real people who don’t have the resources to attend a fashion show are able to buy their clothes.
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